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How To Get Anyone To Sign Up To Just About Anything…Eric Goettman Style

How To Get Anyone To Sign Up To Just About Anything…Eric Goettman Style

Eric Goettman still shot from coming soon splash pageOk let me ask you a question.

If someone created a splash page and asked you to sign up to their list would you?

Not sure?

OK here are some more facts.

  • there is no bonus or incentive for signing up
  • you are not told what you are signing up to
  • there is a video to watch but it is creepy, very odd, and contains almost no information at all
  • the information, such that is, in the video does not appear to make any sense.

All you really get to know is that

  • something is ‘coming soon’
  • it is ‘another project by Eric Goettman’

Oh and the splash page looks like this…

Another project by Eric Goettman splash page screengrab

I signed up even though I have not got the faintest idea what I have signed up for.

Can anyone else work out what is going on?

Here is what I have worked out so far:

  • This is not one video but four – maybe there are more than four but I could only find four. If there are four is this a clue about Kore4?
  • Eric has painted his face in four different colors. The colors he has used and the design he has used is remarkably similar to the Kore4 logo.
  • Eric speaks one word per video including the word “Kore.” The other three words are “It”, “Pay” and “Word”.
  • There are several eye movements and other facial gestures in the videos. Are they random or do they mean something? I have not been able to work this out.
  • Signing up to the list does not give any immediate clues. The “thank you” email just promises that more information will be coming soon.
  • There is an odd message at the end of the “Word” video. Eric says, very rapidly: “What are you waiting for? The time is up!”

I must have spent around two hours looking at these videos for clues and I am utterly intrigued by what is going on.

If you can get anyone to stop and look at your splash or squeeze page than your advert has worked.

If you can get someone to take two hours out of their day to stop, analyze your advert, take the action you wanted them to take, leave them wanting to know more and then get them to blog about it, for me at least, you have done something nobody has ever done before.

That is why I have no hesitation in saying that Eric Goettman’s “Coming Soon” ad campgian is the best traffic exchange splash/squeeze page I have ever seen.

It really does not get any better than this.


32 responses to “How To Get Anyone To Sign Up To Just About Anything…Eric Goettman Style”

  1. Serge Cote says:

    Yes, this promo is great! Who can you ignore this and keep surfing. It’s one of the best catch promo I have ever seen. Well done. 🙂

  2. Lynn M says:

    Excellent post, until now I wasn’t even aware there were multiple videos tho I thought maybe there were at least two. I hadn’t even thought much about what it all meant tho… that said, this/these page(s) are a perfect example of the whole “Know, Like, Trust” thing. It really didn’t matter what the page said or what the video was about…. I signed up simply ‘cos it from Eric, and ‘cos it was something new from Eric. Score 1 for Eric G.!

  3. its art…its Eric..its his brain working to get attention and branding – it works 🙂

  4. Charlotte says:

    Performance Art from Eric. Awesome. I justjust had to signup because…because … It’s something new from Eric 🙂

  5. The ever aware Patrick. I had no idea there were 4 videos to the series. But they are definitely unique and they do stand out. Crazy cool.


  6. Well done eric 🙂

  7. Wayne D. says:

    Pure branding genius and it indeed gets the job done at the end of the day!

  8. Marye says:

    It’s Eric – enough said? WTG

  9. Raj G says:

    Oh! Yeah!
    It definitely creates lot of curiosity…!!!!
    That’s Eric’s style…

  10. Stephen Whittle says:

    Great job Eric!

  11. Carl Davies says:

    I must say it did make me stop and scratch my head. Wonder what’s coming…

  12. I haven’t seen the page yet but I’m sure it will catch my attention when it does.

    Eric is always putting out some awesome stuff!

  13. The true Eric Goettman style!

  14. steven schofield says:

    Great job Eric.

  15. thanks Eric for great tips.

  16. Tom Wacker says:

    Eric is possibly the most innovative advertiser in TELand. Looks to me like that hasn’t gone down any at all…

    Am I the only one that thinks he could do a stand in for Mel Gibson in ‘Braveheart’?

  17. Awesome but I only see one video. I signed up!

    • Patrick Griffin says:

      There are certainly four videos but they are like penguins…one appears very much like another until you look more closely.

  18. Ken Wolff says:

    I’m sorry! I like Eric and it is obvious that he knows what he is doing. This won’t be the first boat I have missed but I aint jumpin on no band wagon. Like that English? I didn’t get a “D” in English for nothin. Got 2 show it off! 😉

  19. I’ve not seen this yet, but video is not really effective in catching my attention. I never have speakers on, unless I need to tune into something I am focused on at hand.

    I’m sure its only effective adverting for those who know who Eric is, and in the daily grind of the specific corner of the marketing world which is likely his target audience anyway, so there you go…

    Will I sign up, not likely, let me know when soon is here, I’m sure I’ll see emails and further advertising of whatever it is no need to sign up.

    • Patrick Griffin says:

      Hmmm, clearly you have not seen the video…I think it works just as well with the sound off to be honest.

      Very clever stuff.


  20. Sig says:

    Eric just do it, thats how he is.

    And a good written Article again!!

  21. Glenn Witmer says:

    Eric is defenately thinking outside the bow….way outside, but it works

  22. […] is nice to get things right and it seems I more or less hit the bullseye with my thoughts on Eric Goettman’s “facepaint” splash page which was first seen at […]

  23. Karen Kuty says:

    That is the key to a successful advertising campaign, isn’t it? To capture not just your attention but your imagination.

    Great job, Eric. You rock!

  24. Imagination captured. Can’t wait to see what’s next!

  25. Patricia Dean says:

    Actually, creepy, odd, no facts, curiosity, is just not my style. I don’t put my name or email in this style of ads or splashes.

  26. it is mesmerizing and almost hypnotic. However, The word pay tells me something and I will definitely wait a long time if need be…. I like to get my ducks in a row before I dive off the diving board.

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