I wrote about this on the RocketResponder blog yesterday but as a lot of CTP members are also RocketResponder customers I thought I would tell you guys too.
RocketResponder Resend is a feature which allows you to send the same email to your list of subscribers twice.
But it is cleverer than that.
The second time round it will only send the email to those people on your list who didn’t open it the first time.
Tests have shown that this really works. The chances are that some people who didn’t open first time round will do so when shown the email for a second time.
It is totally optional. If it not for you then you don’t have to do anything and your account is unaffected.
If you do want to use it then when you compose an email, just check the “Resend” box at the bottom of the page and enter how many days later you want the email to go out again.
If you email every day or several times a week then you will want to use this sparingly.
Trial it out on the emails you consider most important and see what happens. You should get a nice boost in opens and click throughs.
For more information check out the original post: RocketResponder Resend Feature Will Boost Your Email Open Rates