Sometimes in life the answer to a slightly confusing splash page can be found…in another splash page.
Actually it is a very good marketing trick that has been tried and tested and works very well.
1. Say something to capture people’s attention.
2. Ensure that the ‘something’ you say really does capture attention and leaves your audience a little confused.
3. After a suitable time (and maybe after more than one teaser page) reveal what was going on and what you would like people to do.
Also remember that we are not necessarily talking about Mensa-level puzzles here (although I can see that working if done right).
This was Tom’s original page:
It would not take a huge amount of brain power to work out that he was promoting the CTP Sub Game for this coming Friday.
But here’s the thing. Saying “I’m getting bombed on Friday the 13th!” and including a video almost compels you to want to find our more.
It also means that you will subconsciously connect that date with the thought that “Tom is doing something on this date.”
So what is going on.
Well it turns out that is more than just Tom…it is a Lucky 13 thing.
It would appear that four of the traffic exchanges associated with the Lucky 13 team have all got together to host the Sub Game this coming Friday.
This strikes me as a very good idea indeed. Creative, original and fun. I like it.
P.S. Right at the start of this blog post I said that sometimes the answer to a slightly confusing splash page can be found in another splash page…well the ‘reveal’ to Tom’s original page is shown below.