When people first come online they are often given what turns out to be quite bad advice and it goes like this…in order to achieve results you can invest either your time or your money. The theory goes that if you have money to invest then you will get faster results and if you have only time then it will take longer but that eventually the results will come.
The truth is that the reality of the situation is, that just like the offline world, if you are going to be successful online then you need to do both…invest your money and your time into the venture from which you are planning to make a living.
By all means try out a new program for free to see if it is right for you but there will come a time when you will have to upgrade in a whole series of programs in order to be successful online.
John Brewer from Lucky 13 explored this topic on the team blog recently in the post Breaking the Mold and with Black Friday coming up it is a timely reminder indeed for us all to really think about what we are actually doing online.
He questions why so many people online fall into two traps:
1. just doing the same as everyone else is doing and
2. never questioning why they are doing the same as everyone else or even having a specific purpose to their actions.
He says: “I know marketers who never upgrade at programs/services that require a monthly payment which makes me ask the question ‘Why are they into Internet Marketing?
“How do we ever expect to be successful at anything online if we are not willing to commit money as well as time? Sure we should be careful about what we spend our money on and why, but how in the world can a business be successful if we don’t invest any money in it?”
So how can a business be successful if the owner will not commit any money to it? The answer, which should be rather obvious to readers of this blog, is that it simply cannot be.
This is a good time of the year to think of our own spending plans. Do we have the right resources to make the most of our business online? Should be upgrade in a program? Buy more advertising? Promote ourselves better?
Well lots of companies, including TimTech of course, are gearing up for the Black Friday weekend where their very best deals of the year are on offer for a limited time.
This is the best time of the year to grab yourself a few bargains but also to put into action a spending plan which will allow you the best possible chance to be successful online.
John added: “I admit it is not always easy to move out of our “comfort zones,” but that is exactly what is necessary if we want true success…
“[A]s long as I keep surrounding myself with such highly motivated and very talented people like the folks on Team Lucky 13, then sooner or later I will get my act together. At the very least our motley crew at Lucky 13 really keep me motivated – even if they don’t realize it. I also have to give a big shout out to Jon Olson, who’s voice is always in the back of my Internet Marketing head urging me to stick with it.”
Further reading: Lucky 13 Blog – Breaking the Mold