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Brothers Daniel and Eric Show How To Launch A New TE

Brothers Daniel and Eric Show How To Launch A New TE

Lords of  Lothat launch with brothers Eric and Daniel Goettman

It may be difficult to pronounce (lol) but Lords of Lothar is going to be a game-changer in the whole of the traffic exchange industry.

This has the potential to take the TE industry to a whole new level and bring in a whole new internet community – online gamers – to traffic exchanges.

Brothers Daniel and Eric Goettman set out to combine role playing games and traffic exchanges because both ideas interested them, they thought it would be fun and nobody had ever done it before.

So they bought a script off the shelf, paid $5 for a header, persuaded a friend to do some basic programming for them and had it launched in two weeks.

Actually it was not just thrown together like that at all. This is more of a flavor of what really happened…

  • Daniel and Eric spent a year coming up with the original concept, working on it, thrashing out concepts, refining it and coming up with a plan to make it happen
  • Daniel, who had very little idea how the traffic exchange industry worked, got up to speed by learning how Eric’s existing TEs functioned.
  • When he knew enough he threw himself into customer support for Eric’s TEs and taught himself how to program at the same time.
  • While holding down an offline job, and raising a young family, he worked on Lords of Lothar in every spare moment, including evenings and weekends.

They ironed out bugs, made the game element really fun, addictive and easy to learn and then launched it when they said they would via a live Spreecast where both brothers went on camera for more then three hours to talk about the world’s first role playing game traffic exchange.

They even had matching Lords of Lothar t-shirts made for the occasion. When they finished their show they even turned up on TELive and on the Legacy show to further get the message out to as wide an audience as possible.

Daniel is also hoping to overcome his nerves of speaking on camera to do a weekly show on Mondays all about Lords of Lothar – I really hope this happens because it is likely to be a firm favorite on the weekly list of ‘must watch’ traffic exchange live shows.

Brothers Eric and Daniel Goettman launch Lords of Lothar 1 Brothers Eric and Daniel Goettman launch Lords of Lothar 1 Brothers Eric and Daniel Goettman launch Lords of Lothar 3

By the way there is a referral contest ongoing to mark the launch of Lords of Lothar.

There was a huge nugget dropped on TELive yesterday…promote this new TE to the gaming community.

And there is a huge incentive to beat Jon Olson on the referral contest too…Eric will give anyone who beats Jon $100 from his own pocket for doing so. Basically this means if you win the referral contest and your name is not Jon Olson you can expect an extra $100 just for not being Jon. Cool or what?

12 responses to “Brothers Daniel and Eric Show How To Launch A New TE”

  1. Marye says:

    Great new TE – congrats guys

  2. Stephen Whittle says:

    Congrats guys!

  3. Evelyn Kramer says:

    Ridiculously Addicting! and so much fun.
    I’m not sure anyone is caring about the ads. But they do get many many views.
    I seem to only notice stuff I haven’t seen a thousand times.

    (Shrug) Love the site tho

    I was so happy and relieved when it was the DC as I was so engrossed in playing in there I was sure I was going to mess up my XP situation.

    So thanks for that!

  4. Sig says:

    Good luck with it…just dont make it a Real Lol…

    Naah I guess it will go your way, and members way too.

    Best wishes

  5. Ken Wolff says:

    Be careful…this is to much fun. You may loose sleep over this. Who need sleep when you are having fun right?

  6. Glenn Witmer says:

    Seems great so far, need to spend some time learning how to play this one

  7. Karen Kuty says:

    Love the picture of the guys showing off their t-shirts. Signing up today under one of my teammates, and I expect to enjoy this TE. Good luck, guys!

  8. Wendy Browning says:

    This was the best launch I have ever seen, and it was advertised everywhere, well done. You put so much work into letting everyone know about your new site and it was such a different experience. I didn’t expect to enjoy it as much as I did. I can’t wait to see how it progresses. Only thing is I wish I could have choose a female character.

  9. steven schofield says:

    Congrats on your new te.

  10. Raj G says:


    all the best to the new TE…


  11. Raj G says:


    this is the start of a new generation of traffic exchanges….!!!


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