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Why Has Jon Olson Got His Hand In A Paper Bag?

Why Has Jon Olson Got His Hand In A Paper Bag?

TELive sees Jon Olson put his hand in a paper bag

“Be creative,” we often say when we are talking about ways you can make CTP Teams more fun, exciting and rewarding for yourself and your team mates.

Right now if there was the title ‘King of Creativitity at CTP Teams’ then Nick Grimshawe from Learn With Nick and who leads CTP Masters would certainly be up for the crown.

Here is why. Nick wants to build his list so that he can have a community of subscribers that he can connect with. Traditionally list building is, perhaps, a little bit boring and not terribly creative. “Sign up for my list and I will send you a free report which you probably won’t even read,” is the industry standard.

But what if list building could be fun and exciting…so much so that it got everybody talking.

Well then you would have to do something like this…

Nich Grimshawe brown bag promo XP giveaway

And perhaps make a splash page to promote it which looks something like this…

Nick Grimshawe brown bag

(The background to this promotion is that Matt Badura, the leader of SurfAholics Alpha, had recently launched a promotion to give away 50,000 XP for people signing up to the team blog.)

So the pages were promoted and Nick watched as people signed up to his list. It was a creative campaign and Nick could have just chosen a winner and announced it on his blog and ended it there.

But he had a trick up his sleeve. He wanted to see if he could get Jon Olson to announce the winner on TELive. Now Jon gets requests to do this or that every single day and he cannot possibly do all of them so there was a need to really get his attention and make him really want to announce the winner on the show.

This is how he did it:

  • Nick printed out the names of all the people who entered his brown bag promo.
  • He cut them into strips of equal size and placed them all in a brown paper bag.
  • He melted some wax and used it as a seal to ensure the bag was not tampered with and that everyone could see that it was not opened until the time was right.Nick Grimshawe seal on brown bag giveaway
  • The whole package was sent to Jon Olson by post with a request to open the package and announce the winner on TELive and Jon instantly said “yes.”
  • So now you know why Jon had his hand in a paper bag on TELive yesterday.

Jon said the campaign was one of the most creative he had ever seen and TELive effectively became the Nick Grimshawe show.

In the end Nick decided to sweeten the deal by giving away 75,000 XP if the winner was a member of a CTP Team.

Jon pulled out a paper strip and the winner was…Gary Schmitt from The Strays.

winner of nick grimshawe brown bag challenge

This is how Nick stood out from the cr0wd and got himself noticed…what are you going to do to get yourself noticed?

Great promo Nick and well done Gary for winning.


29 responses to “Why Has Jon Olson Got His Hand In A Paper Bag?”

  1. I would like to thank my Mother and My Father, and most of all Matt. LOL. Thanks for the great coverage Patrick. And congrats to Gary Schmitt.

    What’s next? I was thinking of having Nathan’s cat jump out of a doggie bag.


  2. Stephen Whittle says:

    Great job Nick!

  3. Charlotte says:

    WTG Nick!
    This is why CTP is so much fun 🙂

  4. Wendy Browning says:

    Congratulations Gary, That’s what I call Luck!

  5. Kris Rogers says:

    Congrats Gary. Yay, the Strays!

  6. Marye says:

    You folks sure know how to kick things up a notch .. keep up the fun stuff:)

  7. What an awesome team leader!

  8. Tom Wacker says:

    Yay Nick! He has been a ‘mover and shaker’ right from the start, but this is the best one yet!

    Too much fun too many times.

  9. Congratulations Gary!

    And kudos to Nick for thinking out of the box…er “bag”! 😉

  10. Great idea Nick and congrats to Gary for the big haul of xp

  11. Gina Ricks says:

    Congrats Gary

  12. Way to go Nick and congratulations to Gary!

  13. Sunny Suggs says:

    Nick.. you are SO awesome! I’m happy to know you!

  14. Patricia Dean says:

    Great creativity Nick & congrats to Gary for winning.

  15. steven schofield says:

    Congrats Gary well done teamate and well done to Nick for coming up with the idea.

  16. Carl Davies says:

    Outstanding Nick, now that’s thinking outside the box.

  17. Lynn M says:

    Yet another priceless classic screenshot (the first one). And Nick’s idea for this giveaway = excellent!

  18. Jon Olson says:

    This was a win on so many levels!

    Bravo to Nick for pulling it off and to everyone that helped make it so much fun.

    Just a little touch of creativity is all we need!

  19. Sig says:

    This show an other creative way of doing it. And this we all can learn even more from.

    Really really Good


  20. Raj G says:


    Nick is our Hero…!!!


  21. Love it Love and Love it again

  22. Karen Kuty says:

    Congratulations to both Gary and Nick! You are both winners!

  23. Georgia Stewart says:

    WTG Gary – Excellent !!

  24. Great stuff – WTG Gary on the win 🙂

  25. Very Creative Nick!

    Real sealing wax, wow!

  26. Wendy Browning says:

    Giving something away

  27. This was such a fun TELive! Nick does some really cool stuff!

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