First I would like to thank Jon for the opportunity to add my 1/2 cent here at CTP teams!! I plan to focus the majority of my blogs on the “Social” aspects of our industry. Not just ways I have found effective in growing your followings and all that standard fair, but to suggest we focus on quality vs quantity. But more importantly make this “Social” blog, well Social 🙂 Really want to encourage your thoughts, ideas, and feedback.
For my initial post wanted to cover a topic that really irks me. Not just in the Social theater, but in all aspects of business. When someone calls themselves an “expert” in anything several thoughts come to my mind. The initial one is, “Wow this guy is full of himself, you might want to take your shirt off because your humility sure isn’t showing” I mean there’s nothing wrong with confidence in oneself. That’s a key trait to have to be a business owner. But one can be confident and humble at the same time.
Along with the over inflated view of oneself this person must have, I also think well they will never learn anything new. I mean if you know it all, why bother reviewing your current knowledge, and increasing it. You know everything right, so why bother consulting with others and doing any research? They have already branded themselves as a non expert in my eyes.
My third and final thought is, I don’t recall anyone who ever called themselves a “expert” or “guru” actually living up to their self proclaimed greatness. If your truly a step above others in your field than others will call you that. So unless everyone drops what they are doing when you enter a room, and give you a standing ovation, than I think we all some growing to do.
Another aspect of these type of people are they are very stand offish and rarely take the time to engage with their audience. Which in most fields just proves that you think your better than most, in the Social arena it immediately calls the bluff of your so called guru status. And this is where I segue into my primary reason of this post.
Call it Social Networking 101 if you want. But in order to get any value from you social following, you must engage them. And no this doesn’t end with, hey thanks for following me. Now the side thing is so many people don’t even do this. I mean come on, atleast acknowledge them people, lol. And as first impressions are so important in the social arena, the initial greeting can set the tone for your entire relationship with a person, or the lack thereof. So always thank the person for taking interest in what your talking about, and than open the door for further discussion down the road. A simple I hope to speak with you sometime, or looking forward to our future discussions can go so far.
Now once you’ve opened up the lines of communication, take it a step further. Dedicate a bit of time each day to look at the people who follow you. In many cases you can easily muddle through the non pertinent followers, just by looking at their profile or general descriptions. Once you’ve done this and have found some interesting contacts, than do a bit of research. Visit their sites or blogs, see what product, field, or talent you may have in common. Once you’ve picked a few “prime” followers, engage them further. And it’s as easy as, “Hey I really like your site” or “I checked out your blog, that was a excellent post” Now once you have shown some interest in what they are doing, people naturally open up. And from personal experience I can tell you how effective this is. When so many don’t even acknowledge a follower, let alone engage with them on a deeper level, there are so many untapped contacts and potentially valuable people up for grabs.
As the conversation continues to grow with this person, other people will see how you engage your followers. And than the snowball effect begins. More and more people will directly attempt to engage you. The reciprocity in being “Social” with someone is a very understated and misunderstood commodity. So I challenge you to go to all your social networks today and just see who has been following and attempting to engage with yourself. And just do a general inventory of your “lists” of followers to try to find some gems in there. And I will end it here, as the previous sentence hints at the topic of my next blog. Plus I have a tendency to ramble if I don’t check myself. Probably too late for that, but what can you do.
Thanks so much for taking the time to read my initial blog post here at CTP Teams. Again I strongly urge feedback, discussion, and even constructive criticism.
Be well, and remember to “Get your social on” each and every day.