If you have been to TELive recently then you might have heard Jon talk about one or more the following four subjects:
– building a list
– building a list of subscribers
– adding subscribers to your list.
Actually they are all the same thing but you will have worked that out already.
Yesterday Jon had a bit of a mini rant about the lack of listbuilding going on in the industry right now.
Just look at any traffic exchange and you will see splash page after splash page but not so many lead capture pages.
People have got out of the habit of building lists and if you are in that category then it will hit your bottom line.
When you show a splash page then you have one shot of making a sale.
The person looking at your page needs to do the following things:
– notice your offer
– decide they want to take advantage of your offer
– be prepared to buy from you on the spot
So you have to catch the person at exactly the right time if you are going to get a conversion from your offer.
Now let’s look at a lead capture page and here is what needs to happen for you to get a result.
The person looking at your page needs to:
– notice your offer
– be sufficiently interested to give you their name and email address
Here are two massive, and I mean massive, advantages of this approach.
Firstly you don’t have to catch people when they are at the point of making a buying decision.
Secondly by getting people to sign up to your mailing list you now have the opportunity to
(i) build up a lasting relationship with your subscribers
(ii) market to these subscribers on a regular basis so that you can potentially make multiple sales from individuals over an extended period of time.
I am sure Jon will return and expand on this topic over the weeks and months ahead but, for now, the key message is that you really need to be building your lists and a cost-effective, easy-to-use and traffic exchange friendly system like Rocket Responder is an obvious choice of tool to do so.