Yesterday I wrote an epic blog post on motivation – well epic in the sense that it was very long. As a result I got some really epic replies – this time epic in the sense that they were awesome.
There were a huge range of views and opinions on motivation covering everything from how offering incentives can drive some people to take action and yet have the opposite effect on other people.
I would definitely check out all the comments on yesterday’s post if you have not done so already.
But here is one that really stood out for me because it gets to the very essence of how introducing the right offer can be just the push required to turn a potential customer into an actual customer.
Here are the main points from this comment:
- Keith was looking to join TrafficRUs for some time but for whatever reason he did not have the final push to do so.
- Seeing that TrafficRUs was to host the Daily Challenge gave him his motivation to join.
- However seeing that in addition to this, there were now CTP XP on the table, this gave him the motivation to join AND upgrade
This is extrinsic motivation in action – i.e. that motivation that comes from some external influence (in this case CTP XP)
Well done to Keith for being motivated to take the action he did and well done to Walter Mulder for offering the correct incentive in the first place.
“Why Walter Says Offering XP To Customers Is Here To Stay…”