Virginia posed a great question in a comment on this blog yesterday when it came to motivating people to take action. She asked: “…how much XP is enough xp to motivate people?”
The question came in response to the move by TimTech to open up access to experience points to everybody as a means of motivating potential customers, subscribers or downline members to take up your offer.
So let’s talk briefly about motivation. Motivation may be thought of that extra little push that is required to get us to do something which we otherwise might not do.
Sometimes we want to do something or know that we really should do something but we just cannot find the motivation within ourselves to do it on our own.
For example maybe we know what we should exercise more, eat less fatty foods and stop smoking but we lack the motivation to do anything about any of the three things. Maybe a serious health scare which puts us in hospital followed by a stern lecture from a doctor that we need to change our lifestyle may be the additional motivation for us to take action.
Admittedly that is an extreme example but, at its simplest, motivation is simply that additional input that is required in order to get us to take some action we might not otherwise take.
Here are four ways in which motivation may be helpful:
- as an incentive – this could be a bonus for getting a task done on time or an offer of CTP experience points for joining or upgrading in a program
- fear of failure – this could be where you face a penalty for not getting the task done such as incurring the displeasure of your boss for failing to meet a project deadline or a financial penalty for allowing a project to over-run
- personal favor – here your motivation for acting in a certain way is in order to help or please someone else. It would mean a lot to someone else if you act in a certain way or perform a certain task in a certain way.
- sense of responsibility – this could apply if you are part of a team and the whole team would be let down if you fail to perform.
So how many XP is enough?
Well there is no magic formula here – it is a matter of trial and error. With any offer there are probably going to be three categories of people:
- those who will not take up the offer no matter what
- those who will take up the offer if they can be convinced to do so
- those who will take up the offer no matter what
The first group are impossible to reach – forget them. The last group are yours already – they are awesome. The middle group are the ones you need to go after.
You are really looking for the following reaction: “Wow that is a fantastic offer. I can’t miss out on this. I am going to grab it now before they change their mind.”
In the end whatever you decide to do you are looking for a “win-win” situation. So using Walter Mulder as an example again…he spent $20 on XP and this brought him in more than $300 in sales within hours…so clearly this is a win for him. His new customers got to join or upgrade in a pretty awesome program and found themselves getting a very nice bonus into the bargain just for doing so…clearly this is a win for them too.
What do you think? When it comes to XP how much would be enough to give you the extra push to take action?