So the ovendogs have finally revealed what it is they have cooking. Project Insanity involves launching a new traffic exchange. Well, at least we now know where they got the name from.
Opening a new traffic exchange in what is a highly competitive market is usually a bad idea. In fact it is usually a really, really bad idea.
Here are a few reasons why:
- would-be TE owners often think it is a path to ‘really easy money’ – it isn’t, just ask any TE owner.
- would-be TE owners often think it is far easier than it really is and tend to dramatically underestimate the amount of time and effort required
- many would-be TE owners think they can just blend into the background and let their membership do all the promoting and build up the business
- many would-be TE owners sadly don’t really understand that they are starting a business and fail to put the necessary resources into building their business
So does this mean that the new #ovendogs TE is doomed to fail…it most certainly does not….far from it in fact. Just being part of the CTP Teams and TimTech community is a massive advantage. Learning from TimTech, leveraging their experience and working with some of the best TE users in the business already puts the new #ovendogs TE ahead of the pack.
I wish them all every success with their new project.