I was chatting on Skype the other day when I was asked: “Why do some traffic exchanges not have badges?”
It is actually a very good question because here in the CTP Community we all know about badges, how addictive they are to find and how much fun they are to collect.
Traffic exchange owners, and even list builders, bloggers and affiliates, all know that badges drive activity and help encourage people to take the action that you want them to take. (Just look back at some of the posts about the recent Bigfoot Badge Hunt for success stories about that.)
However there are still people within the industry, those who have not yet found the joy that is TELive or the awesomeness of being on a CTP Team, who really don’t know what badges can do to their online business.
When CTP started there were just badges to be collected every now and again while surfing and there were also badges hidden within the various TimTech sites. (This still happens today – you can collect random badges and hidden badges.)
It was not long before the idea of tiered incremental badges came along – there are badges that can be collected every single day and are typically given out for surfing 50, 100, 250, 500 etc pages at any given traffic exchange on any given day.
They have been phenomenally successful at driving traffic and getting people to stay longer at a site and to click more pages when they are there.
Put it this way if you have surfed 432 pages at a site without badges and you want to stop then you may well just stop.
However if you are a badge collector then you may very well think that there is no point stopping so close to the 500 badge so you carry on to achieve this goal. Link incremental surf badges at a traffic exchange to a Daily Challenge for CTP Teams members and now people are falling over themselves to collect badges all day long.
There have been two great examples of this very thing just this week. On Monday BharatSurf launched with tiered CTP Badges (the ones you can claim every day) and its 1,000 page views surf badge has already been claimed multiple times.
Squirly Traffic launched on Wednesday and it was the same story here…all their badges – including the 1,000 badge were claimed on the first day with avid CTP badge hunters wanting to be amongst the first to get hold of the new badges which went online.
Some see badges as just an add on or an optional extra but for many traffic exchange owners who have first hand experience of the power of badges they are a must.
Just yesterday in TELive one of the comments was advice to new traffic exchange owners from a seasoned veteran in the industry.
The advice was: “Don’t open a new traffic exchange and then get CTP badges…get CTP badges before launching your new TE so that you can be up and running with badges from day one.”
I even saw a splash page in rotation on the day that SquirlyTraffic launched promoting the fact that it had badges.
Members know that badges have huge pulling power. In fact we are increasingly seeing members of TEs lobbying the owners to get badges to make their sites more attractive to surf.
Badges have come a very long way in a very short time…and they have further to go still.